Church Wayfinding: Three Benefits

Navigating a new and unfamiliar church can be a real challenge for visitors. At times, its a challenge for members as well, as we expand and renovate existing church facilities. If your church campus poses a challenge for visitors to find their way for services, conferences, ministry and special events, church wayfinding may prove to be a major benefit.

Immanuel Baptist Church Lexington, KY

There are a number of specific benefits that are derived from having attractive and effective maps of a church campus and facility. For this blog installment, we’ll look at three.

1. Orient and connect visitors to your church

As mentioned above, visiting a new and unknown church campus can be a daunting experience. Often, just finding visitor parking can be a challenge, and locating the children’s areas can likewise prove difficult.

With or without an abundance of volunteers, a user-friendly map solution can help visitors identify important locations, either before arriving on the campus or while walking through a foreign hallway.

Employing printed and digital maps of your church campus and facilities can help visitors become more quickly acquainted with you and feel more familiar with their new surroundings.

2. Grow your church’s outreach potential

Society has become more mobile and dependent on technology, so it comes as no surprise that many people searching for a church home are turning to the internet to help them decide which churches to visit. As has often been said, the internet is the new front door to the church.

Maps have proven to be a great help to prospective visitors in preparing them for stepping into a new church campus, especially when placed on a church website to be viewed ahead of time.

Maps have stood the test of time, even in their most basic form, and serve well in helping people locate a desired ministry point, find how to get there and then navigate to that point.

Yes, volunteers are almost always on hand for services. However, they’re generally not on hand for mid-week or special events. A good map goes a long way to lessening the stress of navigating an unfamiliar building.

State Street United Methodist Church Jackson, MS

3. Increase visitor return rates

Providing people with campus information through easy-to-use church maps helps reduce confusion. A church map makes it far easier for visitors to understand their surroundings. Volunteers and staff can also assist visitors simply by pointing out on a map a path to a given destination. It can be a hand-held, printed map, a digital map on a mobile phone, a You Are Here map or a fully interactive mapping tool. They all work!

Well-designed and attractive campus maps help create an environment where visitors know that their needs and and expectations are being considered.

Next time, we’ll look at three additional benefits to church wayfinding. Thanks for visiting with us.

3:5-6 Maps is dedicated to helping people find their way through print and digital maps, aerial renderings and interactive mapping tools. 3:5-6 Maps simplifies the process of arriving at your destination.