The Four Primary Wayfinding Types

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The Four Primary Wayfinding Types

Helping people navigate around and through your church or college campus is a process that begins with a grasp of the basic way-finding types.  The very best course of action is to begin the way-finding process as a part of the overall design phase instead of as an afterthought.  Keep these four primary types in mind as you design your mapping solutions for your facilities.

1. Identification
Identification signs tell us the nature of a destination or place. They can consist of words or icons and they serve visitors best when very simple and easy to understand. The Welcome Center sign at a church or the Admissions Building sign on a college campus serve this purpose very well.

2. Direction
Directional signs point-the-way to a destination. Directional signs lead the way until one arrives at an identification sign. These signs can be a part of a physical map, represented as instructions in a digital interactive map or as signs posted on a driving path to a destination. Directional signs also include fire evacuation maps posted throughout building corridors.

3. Information
Once we arrive at a desired destination through the assistance of directional signage, we should then find signs that reveal information about that specific place. These can be a physical sign posted outside a building or conference room, a pop-up on a digital map that inform the reader as to the purpose for that particular place.

4. Regulation
Regulatory signs tell us where we can park (Or not!), that drinks cannot be taken into a sanctuary, the speed limits on campus roads and many additional things a visitor to any campus needs to know.

There are additional sign types, but these are the primary ones that will impact your way-finding plans.

In His service,

Michael Sawyer

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